Matt Atchity: 'Slide shows with good captions are an easy traffic win'
In online journalism, it is just as important to provide your readers with engaging visuals as it is compelling text. Just ask Matt Atchity, the editor-in-chief of Rotten Tomatoes, whose famous red and green “Tomatometer” has become an iconic part of the site’s design.
When Mediabistro asked Atchity for the key to making sites more engaging, his answer was simple: great visuals.
“Users never get tired of photo galleries,” he said. “As long as the user experience is good (i.e.
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