Match.com Finds Love with Singlesnet

MatchComLogo.jpgMatch.com treated itself to a belated Valentine’s Day present, agreeing to acquire fellow online-dating site Singlesnet. Berkery Noyes represented Singlesnet in the deal, terms of which were not disclosed.

Singlesnet will be overseen by Adrian Ong, who most recently led Match.com’s effort to transition its European business to Meetic and who joined Match.com when it acquired Soulmates Technology in 2002.

Match.com CEO Greg Blatt said:

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Singlesnet has built a heavily trafficked site with an active and dedicated community of users. While Singlesnet’s traffic is currently in decline, we believe that by applying our category expertise. we can reverse that trend, increase the site’s profitability, and improve the overall user experience. This is more of a value acquisition than a strategic one, and Singlesnet will predominantly be run as a stand-alone business. Nonetheless, the addition of the site’s considerable traffic to our existing aggregation of traffic in this single category should open new monetization opportunities for Match.com’s collective portfolio of domestic online dating brands.

And Singlesnet founder and CEO Quinn Lipin added:

Match.com has been the standard-bearer for the entire online dating industry, so we’re excited to team up with them. Singlesnet boasts a vibrant user community where members are constantly emailing and IMing each other, and I believe working with Match.com will enable us to restart growth in the business.