MasterCard Briefs 12 Shops in Digital Review
NEW YORK MasterCard has briefed about a dozen agencies in a global review of its digital duties, with presentations scheduled for the first week of August, sources said.
The contenders are believed to be a mixture of roster and non-roster shops, including MRM Worldwide, a unit of Interpublic Group’s McCann Worldgroup that handles interactive duties on the brand in the U.S, Europe and parts of Latin America.
MRM declined to comment and referred calls to the Purchase, N.Y.-based
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