Birds Eye Launches 'Mashtags', Potato Shapes For The Social Media Generation

You live, sleep and breathe social media.

Now, thanks to Birds Eye, you can eat it, too, courtesy of Mashtags, a new, edible product inspired by social media.

Mashtags are made from British potatoes and feature five social media-friendly shapes, including the hashtag, @ symbol, asterisk, heart and a smiley face.

“The addition of Mashtags to our food range is an exciting development for Birds Eye,” says Pete Johnson, senior brand manager at Birds Eye. “Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people.