Mashable Firms Up European Bureau

The second largest city and country audience for Mashable after the U.S. is – somewhat logically – London and the UK. Today, the site formalized its imminent expansion plans into the British realm.

BlathnaidHealyTwitterProfilePicWhen the London office opens next month, at the HMS helm will be editor Blathnaid Healy (pictured), deputy editor Tim Chester and advertising director Ben Maher. From today’s announcement:

“The launch of editorial operations in London is a big moment for Mashable,” said Jim Roberts, chief content officer and executive editor of Mashable. “With Blathnaid and Tim leading the way, we can create for the UK audience a custom version of Mashable’s unique coverage of global news, technology reports and the latest on digital culture.”

Healy comes to Mashable from WorldIrish.com and RTÉ (Radio Teilifis Eireann), while Chester is coming over from  Rough Guides, BuzzFeed UK and NME.

[Photo via: @blathnaidhealy]