Mashable is the next media company looking to be purchased. Deutsche Bank is shopping the site and hoping to get between $300 and $350 million.
Unfortunately, that number might be a bit too optimistic. Sources told Politico that Mashable’s founder Pete Cashmore can expect something more in the $250 million range:
The valuation picture is rounded out by some recent deals in the space. Look at the recent Business Insider acquisition by Axel Springer. BI’s valuation came in at about $440 million in that sale. Mashable can claim almost 60% of BI’s audience. Thus, a direct audience to value comparison would show a relative $264 million value for Mashable.
Of course you won’t hear any confirmation about a sale from Mashable. That’s not how these things work. A rep told Politico, “Mashable does not comment on investment or financial matters related to the company.” That’s 100 percent correct. That’s our job; not theirs.