Mashable Editor-in-Chief Adam Ostrow on How to Pitch the Site

Mashable editor-in-chief Adam Ostrow spoke with Whitney McKnight for How to Pitch for PR: Mashable, available only to subscribers of mediabistro.com‘s AvantGuild.

Highlights of Ostrow’s tips on how to pitch the social-media news site:

(Mashable’s mission is to report on) the latest innovations driving the evolution of the Web and how they’re being leveraged. We’re less about insider-y gossip and more about utility. We do more features and round-ups of the latest brands, and we have feature content and how-tos.

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