Mashable Cuts CRO and Chief Content Officer

A shakeup.

Mashable is undergoing a restructuring, and as always, that comes with layoffs. In a memo to staffers, Mashable founder and CEO Pete Cashmore said chief revenue officer Seth Rogin and executive editor, chief content officer Jim Roberts are both out.

Replacing Rogin and Roberts are Ed Wise and Greg Gittrich, respectively. Wise was formerly an advertising executive for Funny or Die; Gittrich was formerly with NBC News.

Other cuts have also been implemented, as Mashable moves to focus more on video, lifestyle, entertainment, business, tech and web culture. Politics and news will no longer be separate verticals on Mashable.com.

“We are certain this is the right direction for Mashable,” wrote Cashmore, in the note. “But that doesn’t make it any less difficult to say goodbye to our friends and teammates. Mashable is a very close-knit family and I value the contributions of each and every member. Every one of these people has made an indelible impact on our company and our lives. They have earned our respect and our friendship, and we are very fortunate to have worked alongside them.”