'Martha Stewart Weddings' Expands Gilt Partnership
Arrangement marries product, content
It's spring, which can only mean one thing: It’s wedding season. Gilt Groupe is tying the knot with Martha Stewart Weddings on its semi-annual bridal sale, which runs across all of Gilt's properties from Gilt Taste to Gilt Home starting today. It’s the second bridal sale that Weddings has been involved with—the first was in 2010—and marks a major expansion in their relationship.
This time around, in addition to curating items for the sale, Weddings is providing editorial content, hosting a Facebook chat with editor in chief Elizabeth Graves and assistant fashion market editor Carrie Goldberg, and offering brides-to-be a chance to spend a day with the magazine’s staff in New York City.
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