The Hustle of Martha Stewart’s New Boss

Yehuda Shmidman has been working it since Day One.

After helping the Wall Street Journal break the news of the acquisition of Martha Stewart Living Omnimedia by Sequential Brands Group, reporter Dana Mattioli today shares the energetic background of Stewart’s new 34-year-old boss.

Sequential CEO Yehuda Shmidman grew up in Teaneck, N.J., in a family full of rabbis. But he aspired from the get-go to a career in business, and hurtled in that direction as soon as possible:

After college, Shmidman sold iPods pre-loaded with Jewish lectures on the streets of New York City. He got his break while at a concert where he spotted an acquaintance in the audience who was a successful businessman, he says.

“I begged him for a job and ended up working for his licensing company,” says Mr. Shmidman. From there, Mr. Shmidman moved to Iconix Brand Group Inc., also a licensing company, where he was chief operating officer, before taking the role at Sequential.

Reporter Mattioli, a graduate of American University in Washington D.C., has been with the Journal since 2006.

Previously on FishbowlNY:
Martha Stewart Omnimedia Acquired for $350 Million