Wondering what to cook for dinner tonight? Everyday Food, the cooking magazine published by Martha Stewart Living Omnimedia, wants to give you a few suggestions. For the past several months, Everyday Food has been sending a short video to a select number of subscribers every weekday morning with quick cooking tips and easy recipes. Today, the “Everyday Food With Sarah Carey” series officially launches, with Chinet dinnerware as its premiere sponsor.
For the next month, the series—hosted by Everyday Food editor in chief Sarah Carey—will feature a “presented by Chinet” banner in the video window, and certain videos will also integrate products from Chinet’s Bakeware line extension. In the past, Chinet has been involved as an advertiser with MSLO’s print magazines, as well as on The Martha Stewart Show, but this campaign marks the brand’s first major digital video integration.
The launch of the video series ties into MSLO’s recently announced strategy to move the company’s focus away from TV and broadcast programming in favor of producing more digital and Web video. The Martha Stewart Show, MSLO’s syndicated program that later found a permanent home on The Hallmark Channel, ended its six-and-a-half-year run in May.