Martha Stewart Living Omnimedia to be Purchased by Retail Firm

It could be the end of an era.

martha-stewart

The Martha Stewart era of Martha Stewart Living Omnimedia might be coming to a close.

The Wall Street Journal reports that MSLO is on the verge of being acquired by Sequential Brands Group, a retail licensing company.

It would seem that Stewart would embrace such a sale, as MSLO has endured negative yearly sales dating back to 2007.

Details of the deal are scarce, as the discussions are just that — discussions. We’ll keep you posted as more information becomes available.