Martha Stewart EVP: Consumer Marketplace Is 'Platform Agnostic'

Will there come a day when online and mobile media overtake traditional media as the best way to reach audiences? Writer Jennifer Pullinger put the question to Janet Balis, executive vice president of media sales and marketing for Martha Stewart Living Omnimedia and a speaker at the Mediabistro Circus May 20.

“I don’t think the old types of distinctions will matter any more. We won’t think in terms of digital vs. traditional media. I even think that online will become a superfluous designation since most media will be connected to the Internet and/or delivered in digital formats.