Martha Stewart Living Omnimedia appears to have found a solution for its struggling magazine business: hand it over to another publisher. Today, MSLO announced it is outsourcing business-side operations for Martha Stewart Living to Meredith Corp., the Iowa-based publisher of women’s service titles like Better Homes & Gardens and Family Circle.
As part of the 10-year licensing deal effective Nov. 1, Meredith will take on all sales and marketing, circulation, production and other non-editorial functions for Martha Stewart Living, Martha Stewart Weddings and MarthaStewart.com.
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