Gigya said Fernandez will act as a trusted advisor and assist the company with decisions involving corporate strategy, product development, go-to-market plans, and client services.
Prior to Marketo, Fernandez served as president and chief operating officer of Epiphany and COO at Red Brick Systems.
Gigya CEO Patrick Salyer said in a release announcing the appointment of Fernandez:
Having Phil join our board is invaluable to Gigya. He has a tremendous track record of success building large, successful, and independent companies. Bringing him onto our board provides us with direct access to one of Silicon Valley’s most influential and visionary leaders.
As I’ve watched Gigya evolve over the years, it has become clear to me that this company has an incredible opportunity in its hands. Patrick and his team have built a strong and sustainable business by helping marketers gain a better understanding of their users through first-party data, and I think they are well-positioned to dominate the market.
And Fernandez wrote in a blog post:
I believe this combination of sound products, an innovative go-to-market strategy, and a collective passion to do something special is a recipe for success for almost any company. It’s the playbook we use at Marketo and one that Gigya employs today and is clearly working. I see Gigya as a pioneer with a distinct set of products to collect and manage first-party consumer data, which closely aligns with Marketo’s continued efforts around B2C (business-to-consumer) marketing. I believe that Patrick and the Gigya leadership team share Marketo’s level of passion for marketing and have a very similar entrepreneurial spirit.