Marketing to Moms on Twitter? Make Them Laugh

A new study says that a majority of moms (52%) like to see humor in businesses’ tweets. Further, what moms want most from businesses’ tweets are links to interesting articles/news (71%) followed by links to sales or special offers on their websites (67%) and links to downloadable coupons/discounts (63%).

Analyzing data collected from 533 moms in April 2010, Lucid Marketing and Lisa Finn find 52% of moms use Twitter to keep up with businesses they like or find out about new products.

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