Marketing to Moms on Twitter? Make Them Laugh
A new study says that a majority of moms (52%) like to see humor in businesses’ tweets. Further, what moms want most from businesses’ tweets are links to interesting articles/news (71%) followed by links to sales or special offers on their websites (67%) and links to downloadable coupons/discounts (63%).
Analyzing data collected from 533 moms in April 2010, Lucid Marketing and Lisa Finn find 52% of moms use Twitter to keep up with businesses they like or find out about new products.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in