Consumers are Clueless Sheep in 'Marketing: The Musical'

How do you get a bunch of marketing and branding professionals to attend a convention? By reminding them that they have a deeply important social responsibility to hone their skills, because without them, consumers would be lost, doddling oafs unable to make a single decision or find direction or meaning in their empty, uninformed lives. Obviously.

Oh, and making that reminder musical doesn’t hurt, either.

The invitation to the Canadian Marketing Association‘s 2014 convention states matter-of-factly, “People want to want things.