Marketing Tactics: Facebook Wins $873 Million Judgment in Spam Case

For those not following our advice on how to effectively and authentically market inside Facebook, beware: a US District Court has awarded Facebook a $873 million judgment in its suit against marketers aggressively spamming Facebook users.

Judge Jeremy Fogel made the ruling on Friday in San Jose District Court in Facebook’s case against Adam Guerbuez and Atlantis Blue Capital under the CAN-SPAM Act of 2004. In addition, the ruling prohibits the defendants from “using or accessing, whether directly or indirectly, Facebook’s data, information, computers, computer systems, computer networks, or Facebook user’s accounts, information or profiles for any reason whatsoever.”

While

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