Marketing Renaissance: The Age of the Customer
We’re blogging live from Mediabistro Circus today where we just caught a panel on marketing in an era dominated by user generated content and social networking. The panelists– Larry Weintraub CEO and co-founder of Fanscape, Garrick Schmitt from Razorfish, Valeria Maltoni of ConversationAgent.com, and Doug Jaeger Founder and CEO of TheHappyCorp Global discussed how the marketing landscape is changing and strategies for businesses to raise awareness of their brands in the digital space.
Maltoni and Weintraub focused on the importance of maintaining authenticity when marketing yourself online in order to gain the trust of potential customers.
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