Focus Your Facebook Marketing On People And Content
Now that timeline is live on all brand pages, what should Facebook marketers do? Focus on two things: People and content.
Okay, brand pages all have timeline, so now what do we do? Well, if you had to create a short list of priorities for your Facebook marketing strategy, focus on two things: People and content.
They go hand in hand. While brands will be able to monitor key phrases, you really can’t automate the creation of words. Any company that expects to compete for time, attention and customers will need to create and measure content.
We encounter brands that lack a consistent infrastructure for creating, controlling and measuring content.
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