Marketing With a Fake Accent and Real Guns

FPSRussia shoots, scores

Dmitri Potapoff, a “Professional Russian” YouTube persona, has a gamer’s dream gig: getting paid to shoot guns. Big guns.

The man pulling the trigger—reportedly an American named Kyle Myers—declined to be interviewed out of character, and even then only via email. But as Potapoff, toting heavy-duty weapons of all kinds and a somewhat convincing accent, he hosts a live-action series dedicated to displaying the power of various firearms. His show, FPSRussia, has more than 1.6 million subscribers, making it the 16th most followed channel on YouTube.

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