Marketers: Stop Trying to Make 'Poke' and 'Snapchat' Happen
Are Snapchat and Facebook‘s Poke the latest Instagram-style visual branding tools? Or are they more effective for sending private “sexts” than marketing messages?
In case you share(d) our ignorance about these two apps, they allow users to send customized visual messages that “self destruct” after ten seconds or less. Sounds perfect for getting people interested with provocative pics/vids and urging them to visit your business, right? Like an even more ADHD version of Groupon?
Maybe not. Certain brands have had some success with the apps, most prominent among them an Israeli lingerie maker that used Poke to promote a one-time sale with a short video of a model in her underwear and an NYC-based frozen yogurt chain that offered a discount to customers for sending Snapchat photos of their treats to the company’s own account.
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