Marketers are Forced to buy ads as Organic Reach on Facebook Plummets
Turning to social networks other than Facebook may be a better strategy for social media managers.
Facebook has made an about-face when it comes to organic reach. Last year, small businesses, bloggers and marketers complained that fewer fans were seeing their posts. Some saw their reach drop as low as 2 percent.
At the time, Facebook took exception to the implication that it was forcing paid ads onto marketers to make up for lost reach, claiming instead that the algorithm tweaks were meant only to filter out spam and non-engaging content. But Facebook recently admitted that organic reach is declining and is encouraging marketers to buy ads.
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