Why Marketers Can't Afford to Ignore Tumblr

Indeed, Tumblr users are a young, highly engaged community that loves fashion, GIFs, movies and television. The service hosts a prime audience that isn’t afraid of sponsored posts, or in-stream advertising.

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From the outside, it can be difficult to understand how a social network works. Tumblr can be particularly confusing because of its esoteric community, its internal language and its GIF-based madness and humor. But it’s becoming a bad idea for businesses to avoid the maturing network.

Based on the the official statistics, Tumblr has 163.9 million users — 41.25 million of which are in the U.S. Thirty-nine percent of users are under the age of 25, and Tumblr grew an astounding 900 percent between June 2012 and 2013.

Despite its impressive user base, only 31

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