Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]
Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by the end consumer.
In their report, The Marketer’s Playbook: Aligning market strategies with consumer expectations, x+1 and Research Now asked U.S. consumers how they value marketing channels for influencing purchase decisions, and discovered that email was favoured by 25 percent of respondents, finishing well ahead of personalised web experiences (16 percent).
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