Report: U.S. Consumers Still More Active On Facebook Than U.K.
Social media use in the U.K. still lags slightly behind the U.S., with 14 percent of U.K. respondents to a study by Market Force Information saying that they do not use social media at all.
Social media use in the U.K. still lags slightly behind the U.S., with 14 percent of U.K. respondents to a study by Market Force Information saying that they do not use social media at all.
The study of more than 12,000 consumers also found that 81 percent of U.S. respondents are influenced by social media posts from their friends, while 78 percent admitted to being influenced by vendors’ posts.
Other findings comparing the U.S. and U.K. from Market Force include:
- 95 percent of U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in