Mark Penn on WNYC; Microtrends, Healthcare, Maddow, and Madoff
Mark Penn, Burson-Marsteller CEO and former campaign advisor to Hillary Clinton was on WNYC’s Leonard Lopate Show at Noon to discuss his book Microtrends, now in paperback.
Lopate covers everything including the definition of a microtrend (something that reaches 1%, or 3 million people) and examples of products and ideas spreading this way–and how microtrends have changed since the financial downturn. I.E., the middle class is now empowered with information while the “elites” including Bernie Madoff’s clients are particularly susceptible to branding.
They
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