Mark Penn: How 'King's Speech' is Like Advising CEOs

Burson-Marsteller CEO Mark Penn’s latest opinion piece is live, this time for the Arthur W. Page Society, the high-end club of corporate communicators.

He uses The King’s Speech to discuss his work for CEOs:  it takes an outsider to help leaders change course under duress, and how an armful of data underpinning the need for change can establish trust quickly so progress can be made.

Here’s the tidbit that peels back slightly what happens at the highest rungs of Burson:

“I sometimes don’t know how the clients I am working with can possibly stand up to the stress.