Facebook Creative Shop’s Mark D’Arcy, DDB Mudra Group’s Sonal Dabral Discuss Advertising in India

Facebook Creative Shop chief creative officer Mark D’Arcy spoke with DDB Mudra Group chairman and CCO Sonal Dabral during a recent trip to Mumbai, discussing the changes to the advertising market in India. Highlights of their talk were published in a Facebook for Business post.

SonalDabralMarkDArcy650Facebook Creative Shop chief creative officer Mark D’Arcy spoke with DDB Mudra Group chairman and CCO Sonal Dabral during a recent trip to Mumbai, discussing the changes to the advertising market in India. Highlights of their talk were published in a Facebook for Business post.

On change in general:

Dabral: The first thing brands must know is that it’s not just change itself, but the speed of change. For people, there is tremendous stress in urban life and working to achieve what they want.

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