Mark Cuban Joins Critics of the Commercialization of Social Networks
High-profile investor and Dallas Mavericks owner Mark Cuban today joined those criticizing Facebook’s EdgeRank algorithm, which controls which posts, including those by brands, make it into a user’s timeline. He argued that Facebook is wrong to base rank on engagement, when users go to Facebook to be passive recipients of information.
High-profile investor and Dallas Mavericks owner Mark Cuban today joined those criticizing Facebook’s EdgeRank algorithm, which controls which posts, including those by brands, make it into a user’s timeline.
He argued that Facebook is wrong to base rank on engagement, when users go to Facebook to be passive recipients of information.
“IMHO, FB really risks screwing up something that is special in our lives as a time waster by thinking they have to make it more engaging and efficient,” Cuban wrote.
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