Marin Software Positions for First Ad Tech IPO of 2013

Profit-challenged company may benefit from B2B focus

AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the true test may come later this year in the public market.

The search advertising technology firm Marin Software filed for a $75 million initial public offering on Wednesday afternoon, marking the first ad tech outfit positioning to go public in what many expect to be an IPO-and-acquisition-frenzied 2013.

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