Marie Claire Does the Tweet-Delete Dance

A Hearst-on-Hearst crime.

It started late this afternoon at the Harper’s Bazaar end, without incident. Digital editor Julie Kosin posted an item about a video showing adorable North West giving some hilarious guidance to the paparazzi. And a tasteful tweet went out:

HarpersBazaarNorthWestTweet

However, when the Kosin item was piped over to the the website of sister publication Marie Claire, someone apparently felt the news needed some jazzing up. And a not-so-tasteful tweet went out:

MarieClaireTweet

In many ways, aggregating from within the Hearst family only to generate angry social media responses is the very definition of Hump Day (the tweet was quickly deleted). Not to mention the fact that the deleted tweet suggests the person who wrote it failed to properly watch the brief North West video.