Marie Claire Does the Tweet-Delete Dance

A Hearst-on-Hearst crime.

It started late this afternoon at the Harper’s Bazaar end, without incident. Digital editor Julie Kosin posted an item about a video showing adorable North West giving some hilarious guidance to the paparazzi. And a tasteful tweet went out:

HarpersBazaarNorthWestTweet

However, when the Kosin item was piped over to the the website of sister publication Marie Claire, someone apparently felt the news needed some jazzing up. And a not-so-tasteful tweet went out:

MarieClaireTweet

In many ways, aggregating from within the Hearst family only to generate angry social media responses is the very definition of Hump Day (the tweet was quickly deleted).

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