March Madness on Demand Reaches Near Sellout Levels
March Madness on Demand is virtually sold out with less than two week to go before the start of the 2011 NCAA men’s basketball tournament.
CBS and Turner, new broadcast and sales partners for this year’s event, are reporting robust demand for MMOD, which enables college hoops fans to stream all 68 tournament games on the Web for free. According to a spokesperson, there are “very limited opportunities remaining for last-minute partners.”
Neither Turner nor CBS is releasing revenue figures this year, but in 2010, CBS pulled in $37 million for MMOD.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in