Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and brands to look in as content creators did their thing.
"We wanted you to see it, touch it, feel it," Complex founder and chief brand officer Marc Ecko told those in attendance.
The one-day residency "coincidentally" took place in the middle of the Digital Content NewFronts, despite not being an official presentation. But, Complex emphatically stated its case to be considered one of the top media companies producing video content today.
Currently, Complex gets 1.4 billion page views a month, over 250 million monthly unique visitors and more than 500 million social media impressions a month. When it comes to video, its YouTube channel alone has more than 157 million views and more than 400,000 subscribers. Successes include Not Afraid: The Shady Records Story, a documentary on rapper Eminem that has been viewed more than 8 million times and has an impressive 82 percent completion rate.
Those in attendance were treated to stand up comedy from Donnell Rawlings, speeches from director Spike Lee, and a performance by Niykee Heaton. Attendees were also allowed to watch series being filmed and visit pop-up stations for the various shows, like Sneaker Shopping (below).
Next up for Complex: its first theatrical film, a documentary called Sneakerheadz from director David Friendly; series Fashion Bros! is being developed for television; and the company is working with the digital division of Bunim/Murray Productions, creators of The Real World.
"If there was only one headline that you guys could take away today, we realized it was 'Complex is big and important,'" Ecko asserted.