Marc Ecko Forced to Sell Control of His Label

What do the brands London Fog and Mossimo have to do with fashion mogul Marc Ecko? After this week, they’ve become one in the same. Or rather, all under one big umbrella, as the designer, known for his love of spending lavishly, has been forced to sell off the majority stake in his company to the Iconix Brand Group. This comes after more than a year of Ecko struggling to pay creditors, laying off staff, and trying to sell off portions of his holding to stay afloat, which most are attributing to both the economic crash of the past couple of years and the designer’s history of writing more checks than he probably should have been.