Many Marketers Are Still Unfamiliar With Mobile (Report)
Despite huge stores of data, some marketers have trouble personalizing campaigns, and messages still seem to be totally misaligned with consumer desires.
With the rise of new opportunities for commerce and marketing and more user engagement than ever in the mobile space, mobile-first has been the focus for 2016. Still, some marketers are still struggling. A study from Opera Mediaworks provides some insight into this year’s growth.
According to Opera Mediaworks’ data, application access frequency and use duration are both on the rise. On average, iPhone and Android user access their phones 80 and 76 times per day, respectively–approximately once every 13 minutes.
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