Manny Anekal has been named the chief revenue officer for MediaSpike, a startup focused on mobile in-game advertising.
Anekal is one of the most seasoned veterans in the still-nascent world of inserting brands into video games, whether on consoles, the Web, on social networks or on mobile devices. Most recently, Anekal was COO of Kiip, one of a handful of startups looking to bring a rewards-based ad model to mobile games.
Previously, Anekal helped usher Zynga into the in-game ad business during its brief heyday.
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