Malaysia Airlines Positions Itself for Rebranding
Last month we noted that Malaysia Airlines, troubled by two recent tragedies, may undergo a name change as part of a coming rebrand. Today we learned a bit more about the financial details behind this project.
The airline, which turned to Ketchum to help manage the disappearance of MH370 in March, will transform from a publicly-owned and traded company into a private entity. State-run investment fund Khazanah Nasional wants to buy out the shares of the company that it does not already own, de-listing it and proceeding with a major restructuring that will almost certainly involve a comprehensive rebranding.
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