If you typically address a cover letter “To Whom It May Concern,” listen up. Companies don’t like being addressed as “HR Manager” or another generic term. In this day and age it’s certainly easy enough to find someone’s real name to input onto that letter.
Per a piece in today’s New York Post, HR executive in the media industry Gregory Giangrande writes:
“It doesn’t take much sleuthing to find names of executives running different departments. Try to find someone in your network who is connected to someone at the company, and see if you can get a referral.”
Here’s the thing: companies love referrals. Love, love, love them. Even if you don’t know a connection that well, a connection is still a connection and it’s better than nothing.
If you still don’t have a viable connection, Giangrande advises researching names and sending letters to each person directly, “making a strong case in a few paragraphs why you’re an ideal match.”