Making a McDonald’s Cheeseburger Look Good

Hope Bagozzi, director of marketing for McDonald’s Canada, is starring in a video on the company’s YouTube channel that gives viewers the inside scoop about how they make McD’s food look so tasty in the ads.

The big secret is retouching, though Bagozzi emphasizes that the same ingredients one would find at their local McD’s are used in the making of an ad’s perfect meal.


Gawker notes that the video omits the process of picking the perfect ingredients, which isn’t so sinister. But note, the question that Bagozzi is answering comes from a customer wondering why the food IRL doesn’t look like the photo. So the answer is that it’s been digitally enhanced to look even better than anything you can actually expect to be served.

And in case you’re interested, here’s some background info about being a food stylist. So you know, food stylists use “tricks” to make the food look better, like “using shortening mixed with sugar to simulate ice cream.” In other words, their job is to mess with us.