Making a Case for Design: AIGA Names Winners of 'Justified' Competition

Earlier this year, AIGA put out the call for “stories that reveal the value design creates for clients, the public and, most especially, customers” for Justified, a new kind of competition. Hundreds of entries poured in—from design firms, in-house design departments, design entrepreneurs, and freelance designers—and a jury of top designers chaired by Terry Irwin, head of Carnegie Mellon University’s School of Design, has selected 18 exemplary case studies that serve as an effective tool to explain design’s value to clients, students, peers, and the general public.