Fresh off its acquisition of Blip, Maker Studios has raised $26 million in a new round of financing.
The Silicon Beach-housed company, which promotes, manages and sells ads for a stable of YouTube talent, previously raised $36 million in a series C round last December from the likes of Time Warner Ventures and others. This new cash infusion brings the company's total to $62 million, minus the $10 million or so that went to Blip (per Allthingsd).
It's been a big year for Maker, which handles 60,000 YouTubers such as PewDiePie and Nice Peter (he of Epic Rap Battles of History). Besides the Blip deal, the company brought in a new CEO, got sued by the old one, fought and split with one of its biggest stars, and was rumored to be taking on YouTube.
CEO Ynon Kreiz said a few months ago that the company plans to invest in more of its own video technology and original programming. The Blip acquisition addressed some of that. But it remains to be seen how much Maker will look to broaden its business beyond YouTube, as many in the space have given voice to.
Maker's new $26 million in funding was raised by Canal +, Astro, SingTel Innov8, Lakestar, Northgate Capital and previous investor Upfront Ventures. Besides Time Warner Ventures, round one investors included Greycroft Partners, Downey Ventures, Daher Capital and others.
Some of the new cash will likely go toward international expansion. Said Kreiz in a statement: “With talent in more than 80 countries, our viewers outside the U.S. already account for more than half our total audience, and our new partners will be instrumental in continuing our growth as a truly global media company. The new funding will allow us to further expand our team and executive talent globally, extend our technology offerings for content creators and brand partners, and establish our local footprint around the world.”