Since its release in April, Apple’s iPad has been the undisputed market leader in tablet computers with an estimated five million units sold in just over six months. Despite the iPad’s advanced audio and visual capabilities and wide variety of apps made available for books, periodicals, movies, music, games, and web content, some leading news organizations remain in search of an even broader mobile reader base.
According to a Wall Street Journal report, WSJ, USA Today, and The New York Times will sync their news services with the Google Android-based Samsung Galaxy tablet. These publishers claim that partnerships with tablet makers are necessary if they wish to build and maintain audiences that consume their media on digital devices.
The Wall Street Journal also discussed why these news giants are looking in a different direction from the iPad:
“Some news organizations have complained that periodicals are a low priority for Apple. The iPad lacks a dedicated hub for selling newspapers and magazines similar to what it offers for books. Newspapers and magazines cannot easily sell subscriptions on the iPad. Apple recently has turned its attention to a subscription offering for newspapers and magazines, people familiar with the matter have said, but it could be months before it’s available on the device.”
The seven-inch screen Galaxy is smaller than the iPad and is certainly one of the most highly anticipated tech items of the year. Samsung already has deals in place with Verizon Wireless, Sprint Nextel Corp., T-Mobile USA, and AT&T. While the official release date is yet to be announced, the Galaxy is expected to hit stores this year.