Mainstream Shift to the iPhone Continues with Portable Zoo

Almost everyone has felt the effects of the down economy as companies cut costs or even file for bankruptcy. Despite this trend, however, the social, casual, and mobile gaming markets have continued to grow.

That growth has been especially fast on the iPhone, where new companies have emerged to build gaming products for the surging platform. Portable Zoo, started by EA veteran Don Traeger, is one such start-up.

Traeger worked at EA Sports back in the 1980s. After his time there, he moved on to start Locomotive Games in the late 1990s, which was eventually purchased by THQ.

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