Image via Main Street Hub
Marketing platform Main Street Hub has announced a new marketing option for small businesses: HubSites. These HubSites give small businesses a streamlined way to connect with consumers browsing local businesses on their smartphones, driving them to choose one business over another.
HubSites can be designed as either a landing page of information for a company’s main website, or as the business’s entire webpage. The HubSite contains information including a click-to-call button, Google Maps integration, Yelp reviews, the business’s Twitter feed and “calls to action” that will allow users to connect with that business via social media channels or email.
“Today’s local consumers are hopping on their smart phones for information about local businesses at an increasing rate, yet local businesses are not keeping up with this shift,” said Andrew Allison, co-CEO at Main Street Hub, via a company release. “Local business websites are hard to use on mobile phones and, as a result, they have the effect of pushing customers away. HubSites, on the other hand, are designed to convert mobile phone users into customers, using social media and mobile design to take advantage of opportunities to gain new customers the very moment they are making a purchasing decision.”
According to Flurry Analytics, the time spent in mobile shopping applications increased by 247 percent between 2011 and 2012, and mobile commerce is only expected to grow exponentially in the future. Technology research firm Gartner recently predicted that mobile commerce will see a 44 percent increase globally throughout 2013, reaching $235 billion this year alone. By 2017, the market will reach $721 billion and 450 million mobile commerce users.
While HubSites aren’t built for in-site shopping, they will still allow small businesses to stand above their competitors that haven’t jumped into the mobile arena.