The MailOnline.com, pushing for more U.S. ad dollars, hired Josh Richman as its new CMO in North America. Richman had been the vice president of marketing and digital at Tribune's WGN America.
He will help manage the Mail's brand clients and focus on native and display advertising initiatives. The MailOnline is the website for the U.K.-based Daily Mail, "the world's biggest English newspaper website."
"We publish 900 stories a day," Richman said in a phone interview today. "Speed matters. Getting things out, distributed quickly at a high frequency, is really important. With that many stories we can provide the perfect platform for different categories of advertisers."
The Mail is a popular digital destination with 180 million unique visitors a month. It spits out viral content, tapping into daily Internet sensationalism to generate pageviews.
Besides native online advertising, Richman also will focus on expanding video, mobile and custom display ad opportunities.
"We allow brands to tell a story through our voice and to reach this great consumer," Richman said.
The Mail is aggressively ramping up its U.S. business, Jon Steinberg, the MailOnline's North America CEO, said in a statement today.
The Mail has crafted campaigns for brands like Comedy Central and Doctor Who. At WGN, Richman worked on recent breakout shows Salem and Manhattan.