Magic Johnson Joins Diddy with New TV Channel
We already knew that Diddy and Comcast struck a deal for the mogul to launch his music channel, Revolt, but now another high profile celebrity is getting a chance. The Wall Street Journal reports that Earvin “Magic” Johnson will launch “Aspire,” a general interest channel targeting the African-American community, sometime this year.
Johnson said Aspire will feature original programming, movies and shows. The addition of Johnson’s channel is part of Comcast’s mission to launch 10 minority-owned networks within the next 10 years.
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