Magazines to End Four Year Revenue Loss Says Optimistic Report [Update]
PricewaterhouseCoopers thinks things are finally going to turn the corner for magazines. According to a report from the company, 2012 will be the year glossies stop losing money; halting a streak of four straight in the red. Ad Age says that PricewaterhouseCoopers believes overall revenue at magazines will inch up by 0.1 percent as ad spending ticks up two percent. Digital advertising is projected to jump 17 percent as well.
“There are now signs that the economy in both the United States and Canada is improving, and we expect an expanding economy to have a positive impact on print advertising in consumer magazines, which will continue to fare much better than print advertising in newspapers,” PricewaterhouseCoopers stated in its report.
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