Magazines Slump in 2011, See Three Percent Decline in Ad Pages
New York and People had good 2011s, but the overall industry once again found itself in a rut, as ad pages dropped three percent overall. The fourth quarter of the year was the harshest. According to the New York Times, ad pages dropped eight percent from 4Q in 2010.
Nina Link, President of the MPA, told the Times that there were several factors contributing to the drop off in spending as the year went by:
In the second half of the year, ‘advertisers grew more skittish,’ she said in a statement, as they reacted to economic setbacks like ‘diminished consumer spending’ and ‘wild stock market swings.’
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