Magazines Following the Money to Dubai
More than once in the last two weeks people we’ve talked to who know about these things have told us the financial capital of the world decamped to London a while ago and is now headed for Dubai. And it looks like parts of the media world may be following suit.
WWD is reporting that Doubledown Media (their homepage says they “reach over 2.5 million working, wealthy men”) has announced it has already been printing Trader Monthly in Dubai and intends to launch Dealmaker there as well.
Randall Lane, president of Doubledown, says they have partnered with a Dubai-based start-up, International Media Ventures and that “both magazines will be sent to a targeted group of readers — all of whom easily have an annual household income north of $600,000…Our readers are more likely to be transferred to London, Hong Kong or Dubai than, say, Toledo.
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